Free Ebook Marketing: An Introduction (10th Edition)By Gary Armstrong, Philip Kotler
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Marketing: An Introduction (10th Edition)By Gary Armstrong, Philip Kotler
Free Ebook Marketing: An Introduction (10th Edition)By Gary Armstrong, Philip Kotler
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This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
- Sales Rank: #223289 in Books
- Brand: Brand: Prentice-Hall, Inc.
- Published on: 2010-01-21
- Format: EveryBook
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .90" w x 8.40" l, 2.85 pounds
- Binding: Paperback
- 648 pages
- Used Book in Good Condition
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